Nokia to focus on Mobile Web technology to bring 3 Billion More Online
After a week of announcement about the ally with Microsoft, Nokia revealed further details about their future plan at Mobile World Congress in Barcelona.
Stephen Elop, Nokia’s chief executive, said that where a large portion of the population is not yet using the mobile Web, focusing on that the company would also continue to use its scale and footprint to capitalize on the other end of the spectrum in the Smartphone industry.
“We want to bring the next billion online,” said Mr. Elop, speaking in a keynote address at the Mobile World Congress here. “We can connect the unconnected.”
Mr. Elop clarified that 80 percent of the world’s population lives within range of cellphone coverage but that only 20 percent or so is connected to the Internet. Nokia can bring them online through mobile Internet on cellphones he added. He said as many as three billion more people around the world could potentially come online through a cellphone.
Nokia already has a hand in many of these markets. Each day, Mr. Elop said, Nokia ships more than one million of its lower-end handsets, the Series 30 and Series 40. But the key to tapping into the rest of that nascent market, he said, is “going beyond just voice and SMS connections on mobile devices.”
Elop also said, Nokia could capture that audience with applications that take advantage of the Web. For example, Mr. Elop said, he saw a large opportunity in offering services like mobile banking, mapping and social applications. He gave examples where Nokia’s services were already at play around the world, including cellphones being used in place of bank accounts, to map sources of fresh water and to deliver agricultural price updates through text messages to farmers in rural areas around the world. Mr. Elop said Nokia plans to work with the local developer community and supply them with tool kits to help create those services.
“Over all, we’re investing in the future, now, we’re on a path forward.” he added. Anyway what do you think about the Elop’s view?