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CEO of Sprint Dan Hesse explains What Unlimited means in a New Ad

CEO of Sprint Dan Hesse explains What Unlimited means on a New Advertisement

Sprint CEO wanted to talk to you about the meaning of unlimited plan on its dictionary via advertisement video, Hesse reminds you that the Sprints unlimited plan means unlimited and there is no need of worry about over usage of data and shocked of monthly mill due to ever usage charges.

In the Press ad Hesse said that “The other day, I looked up the word unlimited in the dictionary. Nowhere in the definition did I see words like metering, overage, or throttling, which is code for slowing you down. Only Sprint gives you true unlimited calling, texting, surfing, TV and navigation on all phones.”

Sprint’s senior Vice President of Corporate Marketing, Bill Morgan, said, “If you have to worry about additional charges appearing on your bill based on usage, that’s not an unlimited plan. We chose to use Mr. Hesse to deliver that message because he’s become a trusted voice.”

Sprint’s “Simply Everything” plan offers unlimited calling, web, text, email, GPS, TV, radio, and social networks on the carrier’s 3G and 4G pipelines for $99.99 a month plus a $10 premium data charge for smartphones.

Anyway check out the video below and read the press release.

[youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=NlkT7gRM0xo&feature

Press Release

Sprint CEO Dan Hesse defines “unlimited” in new TV ad

OVERLAND PARK, Kan. (BUSINESS WIRE), March 12, 2011 – Sprint (NYSE: S) aims to set the record straight on what “unlimited” means in a new TV ad that once again features CEO Dan Hesse.

Building on previous successful campaigns featuring Hesse, the Sprint CEO appears for the 10th time in a TV spot that reinforces simplicity, value and Sprint’s commitment to the customer experience. The new advertisement highlights that Sprint customers on Simply Everything® data plans don’t have to worry about surprises on their monthly bills due to data overage charges on phones like they might with AT&T’s tiered data plans. Nor do they have to limit their data usage on phones to avoid throttling, like they might with Verizon’s new policy of slowing down speeds for heavy users or T-Mobile’s policy of limiting speeds once customers reach 5 GB of data usage.

In the ad Hesse says: “The other day, I looked up the word unlimited in the dictionary. Nowhere in the definition did I see words like metering, overage, or throttling, which is code for slowing you down. Only Sprint gives you true unlimited calling, texting, surfing, TV and navigation on all phones.”

He concludes with the question: “Why limit yourself?”

“Some of our competitors continually attempt to create confusion in the mind of the consumer by talking about ‘unlimited’ plans that are not truly unlimited on their networks,” said Bill Morgan, Sprint senior vice president-Corporate Marketing. “If you have to worry about additional charges appearing on your bill based on usage, that’s not an unlimited plan. We chose to use Mr. Hesse to deliver that message because he’s become a trusted voice.”

Sprint’s Simply Everything Plan offers more value and simplicity than other wireless carriers, and is the only plan from a national carrier to offer true unlimited service while on the Sprint network for every phone without the worry of throttling or overage. The Simply Everything Plan delivers unlimited calling, text and Web, including email, social networking, GPS navigation, TV and radio while on the Sprint 3G and 4G networks for $99.99 per month, plus a required $10 Premium Data add-on charge for smartphones.


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