Microsoft Apologises for Japan Disaster Marketing Tweet
Microsoft has been forced to make an apology following a marketing tweet aiming to raise money for victims of the tsunami and earthquake in Japan provoked a mixed response. Unfortunately, the software giant initially turned its supposedly altruistic efforts into a marketing opportunity, with MS tweeting the following unwise message on its Bing Twitter account.
The firm offered to donate $100,000 to the Japanese relief efforts but only if users retweeted the message with Microsoft donating $1 for each tweet. Following the tweet some followers asked why the company didn’t simply donate the money, rather than trying to gain exposure, although many did retweet the message.
Six hours later the company was forced to apologise for the gaffe, after followers of its Bing account on Twitter complained that Microsoft was taking advantage of the quake by marketing its search engine. Microsoft has donated the money following a huge earthquake in Japan last week, which resulted in a tsunami of around 10 meters high killing thousands of people and causing hundreds of millions of dollars worth of destruction in its wake.
Following the backlash, the @bing account tweeted: “We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.”