EE has officially announced the launch date for the first LTE service in UK. The company is calling its new service 4GEE that will enable mobile data speeds of about 8-12Mbps. The company has also revealed plans and availability of the services.
The 4GEE service will be initially available in only 10 UK cities that include London, Manchester, Bristol, Birmingham, Cardiff, Edinburgh, Leeds, Liverpool, Sheffield and Glasgow but consumers will be able to buy throughout the country. It seems like the service availability will be expanded to other cities faster, the company promises that it will be adding six new cities before Christmas. The cities are Southampton, Belfast, Derby, Hull, Nottingham, Newcastle and plans to cover 98% of the population by the end of 2014.
All LTE smartphone plans are with unlimited calls and texts, you can choose a data allowance. The plan starts from £36/pm that offers up to 500MB traffic, ranging up to £56/pm for which you get up to 8GB of traffic. The plans include Free BT Wi-Fi access, unfortunately there are no unlimited plans.
To make use of the 4GEE service you need an LTE enabled device that you can buy directly from Orange or T-Mobile or any of their partner retail stores. EE also offers an upgrade to LTE version for £99, if you have recently bought an Apple iPhone 4S, a Samsung Galaxy SIII or an HTC One X.
The company will also be rolling out its corporate identity next week, starting on October 30, the Orange and T-Mobile stores will be re-branded as EE stores. Existing consumers can keep their plans with combined 3G network of T-Mobile and Orange. Oddly, there are no EE plans without LTE connectivity and you will have to pick one of the 4GEE plans to be a new EE subscriber, LTE coverage is pretty limited though.